SEO stands for Search Engine Optimization. It refers to the process of optimizing a website or web page to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The ultimate goal of SEO is to improve the visibility and traffic of a website by improving its ranking in search engine results.
SEO involves a combination of techniques, including keyword research, on-page optimization, off-page optimization, and technical optimization. Keyword research involves identifying the words and phrases that people are using to search for specific products or services. On-page optimization involves optimizing various elements on a web page, such as title tags, meta descriptions, headings, and content, to make it more relevant to the target keywords. Off-page optimization involves building backlinks to a website from other high-quality websites, which can improve its authority and relevance in the eyes of search engines. Technical optimization involves optimizing the website’s structure, speed, and mobile-friendliness, which can improve its performance in search engine rankings.