Google Ads, formerly known as Google AdWords, is an online advertising platform created by Google that allows businesses and individuals to create and display ads to targeted audiences on Google’s search engine results pages (SERPs), as well as on other websites and mobile apps that are part of the Google Ad Network.

With Google Ads, advertisers can create various types of ads, such as search ads, display ads, video ads, and shopping ads, and select specific keywords and audience targeting options to ensure that their ads are displayed to the right people at the right time. Advertisers only pay when someone clicks on their ad, and they can set a daily budget to control their advertising costs.

Google Ads uses a pay-per-click (PPC) pricing model, where advertisers bid on the keywords and placements they want to target. The amount an advertiser bids, along with the relevance and quality of their ad, determines their ad rank and placement on the SERP or other websites and apps. Advertisers can also use various tools and metrics provided by Google Ads to track and optimize the performance of their ads and campaigns. Overall, Google Ads can be an effective way for businesses and individuals to reach their target audience and drive relevant traffic to their website or landing page.