Email marketing is a digital marketing strategy that involves sending promotional messages, advertisements, or newsletters to a group of people via email. The goal of email marketing is to build a relationship with potential or current customers, encourage customer loyalty, and ultimately drive sales or conversions.

Email marketing can take many different forms, including:

Newsletters:

Regular emails that provide updates, news, or tips related to a company or industry.
Promotions:

Emails that offer discounts, deals, or other special offers to encourage customers to make a purchase.
Abandoned cart emails: Emails sent to customers who have left items in their online shopping cart without completing the purchase, to encourage them to complete the transaction.
Welcome emails:

Emails sent to new subscribers or customers to welcome them and introduce them to a company or product.
Email marketing is an effective way to reach customers directly and can be highly targeted based on factors such as demographics, purchase history, or interests. However, it is important to obtain permission from recipients before sending marketing emails and to ensure that the content is relevant and engaging to avoid being marked as spam.